Lgbt nikes
Nike&#;s Be True Collection Aims to Support The Gay Community
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Championing inclusivity within sports, the brand hopes to help make change
Plenty of brands wave their rainbow flags during Pride, principal many to valid cynicism surrounding pinkwashing for gain. Though Nike has released their annual Be Real collection for —featuring an SB Dunk Low, a Cortez, an Oneonta sandal and a bunch of apparel—the athletic brand actively supports the LGBTQ+ collective behind the scenes, as well.
Unlike other brands, Nike does not affix charitable financial support to product launches. Rather, since , they have donated $ million to initiatives that encourage, advance and commemorate inclusion in sports—including Player Ally, the Out Foundation, the GenderCool Project, LGBT SportSafe and GLSEN—simply because they believe in these community efforts and aim to contribute to unforgettable impact. From encouraging gender non-conforming kids in taking part to spreading support for athletes competing in traditional men&#;s and women&#;s categories, the aim is to make sports what they were always meant to be: fun. Within the corporation, Nike also provides employees with support in the form of Gender Ide
Nike launches new Be Real collection celebrating the LGBTQ community
Nike has unveiled its Be True Collection, which celebrates the LGBTQ group. The collection features colors and symbols that possess been reclaimed and repurposed by the community, including the pink triangle and the color lavender.
Lavender was associated with the LGBTQ community before the rainbow flag became popular in the s. They would wear the color as a silent way of celebrating their sexuality. The color appears in four products of the collection: Nike Vapormax Plus, Nike Air Max , Nike Zoom Fly and Nike Epic React Flyknit.
The pink triangle was used to identify homossexuals during the Second World War. Despite of its tragic past, the symbol has been reclaimed by activists in the s and later adopted by the AIDS coalition to Unleash Power (Act Up) in their iconic “Silence = Death” campaign in the s.
In addition to the sneakers, Nike’s Be Right collection will also film T-shirts, socks, a hat and a hip pack. It is set to launch on June 6 on Nike’s website and select retail locations worldwide. Retail prices have not been disclosed.
Be True started as a grassroots strive by Nike employees in They us
Groundbreaking Nike LGBTQ Sports Summit Takes on Bullying, Homophobia and Transphobia in Sports
Comprehensive Action Plan Aims to Redefine ‘Athletic Champion’
(Beaverton, OR, June 18, )—Many of the nation’s foremost lesbian, gay, bisexual, non-binary, and queer sports leaders joined Nike representatives at Nike World Headquarters for the first-ever Nike LGBTQ Sports Summit to combat bullying and anti-LGBTQ bias and discrimination in sports.
Advocates and organizations pooled their expertise and strengths over the last four days—June 14 to June 17—to develop a unified arrange to end harassment and discrimination against LGBTQ athletes and coaches in kindergarten through high school, college, recreational sports, and professional sports.
In the next year, this newly formed LGBTQ sports coalition will function to achieve the accompanying goals:
•Each of the major American professional sports leagues will be engaged to work with our member organizations toward inclusion in their league.
•The visibility of out collegiate athletes, coaches, and allies will be increased through a multi-pronged approach.
•The national youth and mature person recreational leagues will obtain a LGBTQ inclusive model p
Nike debuts its new line of clothing today, #BeTrue, the slogan for its collection inspired by LGBT athletes. It's available in Nike stores throughout the state, but the story of how this line came to be started adv before the names Jason Collins or Michael Sam made headlines.
"The LGBT sports movement wasn't really acting as a movement," says
, co-founder of OutSports. So three years ago, Nike, he and other activists got together to host the LGBT Sports Summit.
"We brought all of the top players to Portland during gay event month to talk about how we can turn into a movement."
A coalition was formed that has met every year since, and Nike helped fund it through the sales of the #BeTrue line. But even then, the line was only available in just three stores throughout the country.
"They didn't realize what the reaction was going to be," says Ziegler. "They were anxious of alienating their customer base."
That was in , and the #BeTrue products were popular where they were sold. But this year, with LGBT pro athletes finding general acceptance among the public, Ziegler says Nike is doing what it can to spread the product even further.
"This year, they're diving in head first
.